Our Commitment to You Anvil Studios Inc. and its affiliated entities (collectively, "Anvil Studios," "we," or "us") are committed to delivering exceptional transparency and control over your digital footprint. To facilitate the provision and optimal operation of our creative Platform and AI Services, the collection and processing of certain personal data about you and your activity is necessary.By entrusting us with your information, we affirm our commitment to rigorous data privacy standards. We have implemented measurable and necessary steps to safeguard the confidentiality, security, and integrity of this information.
By accessing or utilizing our Services, you are consenting to the collection, storage, utilization, and disclosure of your Personal Data as fully detailed in this Privacy Policy. We urge you to review this document carefully to ensure you fully comprehend and agree to its terms. If these terms are not acceptable, please immediately cease using our Services.
This Policy applies to personal data collected from users of the Anvil Studios platform, integrated APIs, software applications, and all associated services (collectively, the "Platform" or "Services"). It does not address data collected from content contributors under separate contractual agreements.
Grounds for Data Collection You are not under a legal obligation to furnish us with your “Personal Data” (defined as any information capable of identifying you through reasonable means). However, without this data, we may be unable to deliver the complete functionality or optimal experience of the Platform.
The processing of Personal Data is essential for:
Fulfilling our contractual obligations to you. The effective provision and maintenance of our Services. Protecting the legitimate operational interests of Anvil Studios. Ensuring compliance with our mandatory legal and regulatory obligations. What Type of Data Do We Gather? Personal Data To provide and enhance the Service, we may require you to submit specific Personal Data. We collect the following categories of Personal Data:Registration Credentials: When you establish an account on the Platform, we collect details such as your full name, mailing address, email address, telephone number, and professional information (e.g., company name and position).Payment and Billing Data: We process your payment details securely through specialized third-party payment processors. We do not retain sensitive, full payment information; instead, we hold a pseudonymized "token" or a reduced subset of details provided by the payment processors.
Voluntarily Shared Data: This includes information you provide when engaging with us (e.g., via support services, contact forms, or email), participating in surveys, or signing up for newsletters. This may also include URLs of media profiles/channels and videos you create using our Assets and upload elsewhere.
Location and Connectivity Data: Our servers automatically record your IP address and information about your general geographic location (e.g., city and country).Third-Party Integration Data: If you choose to link your Anvil Studios account with social media platforms (e.g., Google or Facebook), we will receive information from those accounts (profile name, picture, etc.) as determined by your settings on those third-party services.Enterprise Account Representatives: If you are accessing our business solution under an enterprise agreement, this Policy applies to the information gathered about you personally, even though the enterprise, not you personally, is the direct client of Anvil Studios.
Non-Personal and Aggregated Data We also collect, utilize, and share Aggregated Data (statistical or demographic data derived from Personal Data that cannot directly or indirectly reveal your identity). Additionally, we gather Non-Personal Data related to service use and user behavior to operate and refine the Platform:
System Usage Data: We gather analytical information regarding your interaction with our software and integrated plug-ins, including session data, account ID, device and hardware details, and data concerning your engagement with our website and applications.
Content Identification Data: Information collected via automated systems (such as YouTube’s ContentID) concerning online content published utilizing our assets, including associated video and channel data.
Technical Data: Data collected when you visit or interact with the Platform, such as browser type and settings, operating system, device type, referral URL, and network connection type. We do not use this data to determine your true identity, but to better understand how users typically engage with the Services.
Note: Should we integrate Personal Data with Non-Personal Data, the resulting combined dataset is treated with the full protection afforded to Personal Data under this Policy.
Digital Tracking Architecture (Cookies and Tracking Technologies) When you access our Services, we employ (and authorize third parties to employ) pixels, cookies, events, and other similar identifiers (collectively, "Tracking Technologies"). This Digital Tracking Architecture allows us to automatically collect information about your device and online behavior, which enhances navigation, optimizes performance, and personalizes your experience. First-Party Tracking Technologies are stored by Anvil Studios when you visit the Platform.
Third-Party Tracking Technologies are stored by external service providers (e.g., analytics partners and advertisers).We use tools like Google Analytics to gather data on service usage (e.g., pages visited, prior sites). The information from Google Analytics is used solely to improve our Platform and does not combine with personally identifiable information outside of your IP address and a unique cookie identifier.
Managing Your Tracking Preferences You maintain control over your Tracking Technologies settings. Be aware that deleting or blocking these technologies may cause some features of the Services to function improperly or less effectively.
Web Browsers: Consult your browser's "Help" section for instructions on managing or disabling cookies (e.g., Google Chrome, Mozilla Firefox, Safari).
Mobile Devices: You can often opt-out of certain interest-based advertising by accessing the "settings" menu on your device (e.g., "Limit Ad Tracking" on Apple iOS or opting out of interest-based ads on Android). You can also opt out of specific third-party targeting via the Network Advertising Initiative and related services.
How We Utilize the Data We Gather We deploy your Personal Data for the following critical purposes:
Service Provision: To deliver the Services, including technical support and responding to all user queries.
Platform Refinement: To continuously evolve and improve the quality and functionality of our Platform and AI models. This involves analyzing user profiles and interaction patterns.
Operational Communication: To keep you informed of critical Service updates, security notifications, and essential operational announcements.
Personalized Experience: To customize the Platform and the content offered through it to align with your specific creative needs and usage preferences, ensuring an optimal user experience.
Marketing & Outreach: We may use your contact information for marketing efforts, including sending promotional materials concerning Anvil Studios or partner services. This content may be personalized using an automated profile based on your usage data.
Opting Out of Marketing You may withdraw consent to receive our promotional or marketing emails (or any portion thereof) at any time by utilizing the “unsubscribe” link provided in the emails you receive. Please note that even upon unsubscribing, we may still send you necessary service-related updates, notifications, or direct responses to inquiries.
Data Protection and Retention Your Personal Data is encrypted and stored on secured servers, and it is not made publicly available. We restrict access to your information strictly to those employees or authorized partners who require it on a "need to know" basis to fulfill the agreement between us. Anvil Studios will retain your Personal Data only for the duration necessary to provide the Services, and as required to comply with our legal obligations, resolve disputes, and enforce our policies. Retention periods are determined by taking into account the type of data collected and the purpose for its use, adhering to the principle of destroying outdated, unused information at the earliest reasonable time. User Rights Users residing in the European Union (EU) or California are afforded specific legal rights regarding their Personal Data.
European Union Users
If you reside in the EU, you may submit a request to:
Access: Receive confirmation whether your Personal Data is being processed, and obtain access to that stored data.
Portability: Receive a copy of the data you voluntarily provided to us in a structured, machine-readable format.
Rectification: Request the correction of inaccurate Personal Data we control.
Erasure: Request the deletion of your Personal Data (the "Right to be Forgotten").Objection/Restriction: Object to or request the restriction of our processing of your Personal Data.
These rights are not absolute and may be subject to our legitimate operational interests or mandatory regulatory requirements. California Residents (CCPA Disclosure)
California residents have the right to:
Know: Request disclosure of (i) the categories and specific pieces of personal information collected about you; (ii) the sources and business purposes for that collection; and (iii) the categories of third parties with whom we have shared, sold, or disclosed that information.
Correction: Request the correction of inaccurate Personal Information.
Deletion: Request the deletion of personal information collected from you, subject to certain legal exceptions.
Non-Discrimination: Not be discriminated against for exercising any of your rights under the CCPA.
Opt-Out of Sale: Request to opt out of the "sale" or "sharing" of your Personal Information, where applicable.
Updates to This Policy This Privacy Policy may be updated or amended periodically at our sole discretion. The most current version will always be posted on our Platform and reflected by the "Last Updated" date. We advise you to check for revisions regularly. Your continued use of the Services after any revisions become effective constitutes your acceptance of the updated Privacy Policy.How to Contact UsIf you wish to exercise any of the aforementioned rights, including your right to delete your Personal Data, or if you require further information, please submit a request through the official Anvil Studios Help Center or contact us using the details below:Contact@Anvilstudios.ai
